Category: Category 4
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Growth hides a lot. When revenue is rising, cash is available and targets are being achieved, leadership can look relatively straightforward. The real test comes when the numbers move in the wrong direction. A major customer is lost. Cash becomes tight. Margins fall. A transaction doesn’t complete. A transformation programme goes off track. The market…
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Revenue is growing. EBITDA is ahead of budget. The order book is strong. Yet cash is getting tighter. It is one of the most common contradictions in growing businesses. A company can be profitable and commercially successful while simultaneously becoming more financially constrained. The reason is simple: profit and cash are not the same thing. Growth…