Category: Category 2


  • Profit Is an Opinion. Cash Is a Decision.

    Businesses rarely fail because they run out of profit. They fail because they run out of cash. Yet in many organisations, cash is still treated as an output of the financial model rather than something that can be actively managed, protected and deployed. That distinction matters. Revenue growth can consume cash Growth looks attractive on…

  • Beyond EBITDA: What Turns an 8x Business Into a 20x Business?

    ncreasing EBITDA creates value. But sometimes the biggest value-creation opportunity isn’t increasing EBITDA. It’s changing what kind of business investors believe they are buying. Consider a company generating £10 million of EBITDA. At an 8x multiple: Enterprise Value = £80 million At a 12x multiple: Enterprise Value = £120 million At a 20x multiple: Enterprise Value…